两种出版现象的比较的研究

ABSTRACT Inthe1990swiththe ofChina。S and tothe deep—going reformingopening outsideworld andeconomic ofour market，social rapidgrowth country． Accumulatedtoacertain ofthe of stage rapiddevelopment thetransitionofthesociaI thetransitionofthesociaIformofmass form，and attentiontothe valueof consumptionbehavior，pay symbolic consumption culture．Starasa ofcommodity bookalsohas product symbolization，the valueand with two symbolic commodityproperties．Starpublishing，formed kindsofbehavior．Oneis have valuestaractof alreadysymbolic publishing； ofthestar． anotherkindisbecome value booksout consumptionbypublishing Two behaviominthe been on industry,haspublished published publishing thesalesof theattentionof the hugesuccess，attracting publishing，formed twowiththe ofresearchvalue．Inthis thedata publication article，through methodsofliterature andcase statistics，data analysis analysis，the analysis and and combinedwiththe of communication theory concerning of

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