Socialinsider ：2024年社交媒体行业基准研究报告（英文原版+译版）（54页）.pdf

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1、2024 Social MediaBenchmarks StudyTimeframe:January 2022-December 2023Sample:Socialinsider data worldwideTikToks engagement rate by followers stands at an average of 2.65%and anaverage engagement rate of 4.07%by views.Engagement drops on TikTok get higher and higher,with last year scoring a 35%decrea

2、se in the engagement rate by followers and a 20%decrease in theengagement by views.From an engagement rate standpoint,the education industry is the best-performing one on TikTok.Instagrams engagement has remained flat over the last year,scoring an average of0.70%.Education also makes for the most en

3、gaging industry on Instagram.Facebooks engagement rate is located at an average of 0.15%,while the arts&crafts industry gets the highest engagement values.European Nordic countries have a higher presence and engagement on Instagramand Facebook compared to native English countries such as the US,UK o

4、r Australia.2024 Social media industrybenchmarks and insightsEngagement rates on TikTok,Instagram,Facebook and Twitter35%TikTok engagement rate:2.65%Instagram engagement rate:0.70%Facebook engagement rate:0.15%Twitter engagement rate:0.05%TikTok Engagement Rate-YoYDecreaseTimeframe:January 2022-Dece

5、mber 2023Sample:Socialinsider data worldwideTikTokInstagramFacebookTwitter4.53%3.60%2.65%0.85%0.70%0.70%0.15%0.15%0.15%0.05%0.05%0.05%TikTok engagement rate by followers across all industries2.65%The education sector is the mostengaging industry on TikTok with anengagement rate by followers of 4.90%

6、on average.TikTok engagement rate(byfollowers)Timeframe:January 2022-December 2023Sample:Socialinsider data worldwide20222023TikTok engagement rate by views across all industries4.07%The education sector is the mostengaging industry on TikTok with anengagement rate by views of 5.90%onaverage.TikTok

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