
【KOL时代,你选择在哪聆听他们的声音?】关键意见领袖(KOL)是营销学上的概念,通常被定义为:拥有更多、更准确的产品信息,且为相关群体所接受或信任,并对该群体的购买行为有较大影响力的人。在中国,哪些社交平台是KOL的聚集区?KOL (Key Opinion Leader) refers to people who have more and accurate information so that their recommendations and opinions are noted when making important decisions. What are the top KOL marketing platforms in China and do they differ? #微博##抖音##微信#
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