Vita Coco宣布与全球巨星Becky G合作，开启其里程碑式的美国“Mi Casa，Tu Casa”巡演

NEW YORK, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Leading coconut water company The Vita Coco Company (NASDAQ: COCO) announces today a partnership with award-winning singer, songwriter, actress and activist Becky G. As the new face of the brand, Becky G, a proudly fierce “advocate for authenticity,” perfectly aligns with Vita Coco’s brand values.

纽约，2023年9月14日（GLOBE NEWSWIRE）-领先的椰子水公司Vita-Coco公司（纳斯达克股票代码：Coco）今天宣布与获奖歌手，歌曲作者，演员和活动家Becky G.合作。Becky G，一位骄傲地激烈的“真实倡导者”，完全符合Vita-Coco的品牌价值观。

Vita Coco has consistently led the way in transparent business practices and authentic brand engagement, all while fueling a diverse range of hydration occasions – from post-workout to hangovers – and being a catalyst for transformative community impact. Today, Vita Coco raises the bar even higher with the announcement of this partnership.

Vita Coco一直在透明的商业实践和真正的品牌参与方面处于领先地位，同时推动了各种各样的水合场合-从锻炼后到宿醉-并成为变革性社区影响的催化剂。今天，随着此次合作的宣布，Vita Coco将这一标准提高到了更高的水平。

The announcement comes just as Becky G embarks on her first headlining ‘Mi Casa, Tu Casa’ tour in the U.S. during Hispanic Heritage Month, Sept. 15 - Oct. 15. To kick off their partnership, Vita Coco will proudly serve as an official sponsor of the tour. “From our first conversations, it was clear that Becky G was going to be an amazing ambassador and partner for Vita Coco,” said Mike Kirban, co-founder and executive chairman of The Vita Coco Company.

正如Becky G在9月15日至10月15日的西班牙裔遗产月期间开始在美国进行第一次“Mi Casa，Tu Casa”巡回演出一样。为了建立合作关系，Vita Coco将自豪地担任巡回演出的官方赞助商。“从我们的第一次谈话中，很明显Becky G将成为Vita Coco的杰出大使和合作伙伴，”Vita Coco公司的联合创始人兼执行主席Mike Kirban说。

“Not only is she someone who is unapologetically herself, she does so while embracing her roots and championing her community – a community that increasingly mirrors the diverse and growing family of Vita Coco drinkers.” Coconut water, long a staple throughout Latin America and the tropics, was introduced to the mainstream U.S.

“她不仅是一个自言自语的人，而且在拥抱自己的根源和支持自己的社区的同时也是如此-这个社区越来越反映了Vita Coco饮酒者的多样化和不断增长的家庭。”椰子水是拉丁美洲和热带地区的长主食，被引入美国主流。

market nearly 20 years ago by Vita Coco after a chance encounter in a Manhattan bar. Today, Vita Coco’s portfolio ranges from coconut water to coconut juice and coconut milk, and resonates with a younger, more multicultural consumer base. “I couldn’t be more excited to welcome Vita Coco as a partner for my first U.S.

Vita Coco在曼哈顿酒吧偶然遭遇后近20年前上市。今天，Vita Coco的产品组合范围从椰子水到椰子汁和椰奶，并与更年轻，更多元化的消费者群产生共鸣。“我不能更兴奋地欢迎Vita Coco作为我第一个美国的合作伙伴。

网址：Vita Coco宣布与全球巨星Becky G合作，开启其里程碑式的美国“Mi Casa，Tu Casa”巡演 https://m.mxgxt.com/news/view/1532003

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