大数据视角下的粉丝群体及其文化特征Characteristics and Culture of Fan Based from the Perspective of Big Data

发布时间：2025-05-10 11:17

DOI: 10.12677/ASS.2022.112076, PP. 524-530

Keywords: 微博，大数据，粉丝群体，社交特征Weibo, Big Data, Fan Base, Social Characteristics

Abstract:

科技发展推动了传统媒体的变革，由媒体催生的粉丝群体迅速发展，粉丝文化、粉丝经济也在这场变革中生长和成型并逐渐进入大众经济文化场域。移动互联网时代的粉丝群体活跃于社交媒体平台，并随着当前迅猛的科技浪潮不断呈现新的特征。在互联网中产生的数据是分析粉丝群体特征和文化的可用有效资源，本文从微博获取人气流量明星的粉丝群体数据，利用大数据用户画像技术方法，呈现粉丝群体社交形象及其文化形态，并探究其背后的原因和影响，为大众深入认知粉丝文化提供多元视角。
The development of science and technology has promoted the transformation of traditional media, and the fans generated by the media have developed rapidly. Fans culture and fans economy have also come into being in this transformation and gradually entered the field of mass economy and culture. Fan bases in the mobile Internet era are active on social media platforms, and are constantly presenting new features with the current rapid technological tide. The data generated on the Internet is an available and valuable resource for analyzing the characteristics and culture of fan bases. This paper provided a new perspective of viewing the fan base characteristics and culture, which obtained the fans data of popular traffic stars from Weibo, and used the big data user portrait technology method to present the social profile of the fan base and its cultural form, as to explore the reasons and influences behind it, and provide multiple perspectives for the public to deeply understand fans culture.

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